Recently, Pepsi Co. sent Nat a “cease and desist” order claiming his bottle looks a little too much like their Izze bottles (Pepsi owns Izze). In my continuing effort, as Nat’s official company blogger, to reveal the soft underbelly of the “start-up” process, as well as to expose Nat in all his foibles and missteps, [...]

I had planned to write about the strange eating habits of our new pet lizard for this week’s blog but Kate reminded me –after I asked her to pose with the lizard for a series of blog photos—that I’ve got that “little cliffhanger” from the last blog to address. It was nice of her to [...]

Nat recently sent out to each of his employees a copy of Dr. Seuss’s “Oh, the Places You’ll Go”. It was a team building, morale-boosting effort. Nat’s fun like that. As you can on the web site, Nat likes to call himself a “tool” when he does or says something sweet-hearted and slightly embarrassing. But [...]

Nat said I’d have fans by now. I told him early on that it would be tough to sustain a blog about nothing and he said I wouldn’t have to because people would be commenting all over the place and I could just coast on commenting on comments –what most professional bloggers do as soon [...]