Speak Your Truth.

As promised

September 22, 2010
Read the full article…


September 20, 2010

If this site were a party, this party would suck. There’s no one here, the host (Nat) is off partying at his other, bigger house (Green Shoots) with his cooler friends and he’s left the sad clown he’s hired to entertain the guests in charge. And, perhaps worst of all, there’s nothing to drink. Honestly, [...]

Read the full article…

Sensitive Material

August 31, 2010

Recently, Pepsi Co. sent Nat a “cease and desist” order claiming his bottle looks a little too much like their Izze bottles (Pepsi owns Izze). In my continuing effort, as Nat’s official company blogger, to reveal the soft underbelly of the “start-up” process, as well as to expose Nat in all his foibles and missteps, [...]

Read the full article…

Status Update

August 11, 2010

The next blog entry is with the Noonetime lawyers right now. I foolishly sent it to Nat before posting just to make sure he was ok with it. He forwarded it on to the lawyers and now, well,  you know how lawyers are –I should probably just get to work on the next one. Just [...]

Read the full article…

Noonetime 2.0h Well

July 31, 2010

I had planned to write about the strange eating habits of our new pet lizard for this week’s blog but Kate reminded me –after I asked her to pose with the lizard for a series of blog photos—that I’ve got that “little cliffhanger” from the last blog to address. It was nice of her to [...]

Read the full article…

Skewing Female

July 22, 2010

The topic of masculinity has been popping up a lot lately in my house. As a stay-at-home dad, it’s natural that the topic would pop up from time to time. After all, Kate and I are reversing the age-old roles. I clean the house, look after the kids, run errands, and, at the end of [...]

Read the full article…

Making It Fun

June 24, 2010

Nat recently sent out to each of his employees a copy of Dr. Seuss’s “Oh, the Places You’ll Go”. It was a team building, morale-boosting effort. Nat’s fun like that. As you can on the web site, Nat likes to call himself a “tool” when he does or says something sweet-hearted and slightly embarrassing. But [...]

Read the full article…

A Tasting

June 14, 2010

Six Noonetime Naturals arrived via FedEx the other day. I had prodded Nat to send them, explaining that I was the blogger and I didn’t even know what the drink tastes like. Here are the photos from my family’s tasting of Nat’s True Fruit Soda: Here are the sodas all lined up. I included a [...]

Read the full article…

Le Provocateur

June 7, 2010

Nat said I’d have fans by now. I told him early on that it would be tough to sustain a blog about nothing and he said I wouldn’t have to because people would be commenting all over the place and I could just coast on commenting on comments –what most professional bloggers do as soon [...]

Read the full article…

Come With Me if You Want to Live

May 27, 2010

The other day, Nat sent over some crack. No, it wasn’t his True Fruit Soda. Nat hasn’t sent any of those over yet because they’re still not out. No, it was a username and password to a web site that shows, on a minute-to-minute basis, how many people are reading the Noonetime web site and [...]

Read the full article…