True Fruit.

We got into the fruit in our True Fruit Soda, way into it, before it got into our soda. We researched pasts; analyzed character. Only when you know everything about someone can you truly love him, or her. So of all the fruit we considered, six made the cut.


Crisp and bright like its cousin melon but more worldly, Cucumber will get your attention without ever raising its voice.

What's Inside


From the green mansions of tropical forests, comes The King of Fruit. Sunset colors on the outside and honeyed flesh with a tinge of tang.

What's Inside


Stylishly sweet, packed with antioxidants and, some say, good for your eyesight, Blueberry is cool and surprisingly juicy.

What's Inside


Tart, sweet, crisp, honeyed, juicy, aromatic, crunchy, sinful, Apple’s got many faces: Fuji, Granny Smith, Pink Lady to name a few.

What's Inside


The big girl of the citrus crowd, Grapefruit wakes you up all on its own. Juicy as any orange, it’s tart and tangy with an essential sweetness.

What's Inside


Cute, petite, full of C but never sour, the mellowest citrus, that’s Tangerine. Bright and sweet in splendid balance.

What's Inside